This semester-long project was a complete and complex mock digital marketing plan for a local client of our choice. Once our team was familiar with the client we built a branding guide based on its established logos, color palette, imagery, typography, and brand voice. We collected social media data and developed a voice and tone analysis. Our final digital data analysis lists KPIs and goals. While the research and information were highly collaborative, the entire Marketing Plan Presentation below was designed and edited by myself.