MADD
Mothers Against Drunk Driving High School Student-Oriented Research Proposal and Client Presentation Including Mockups
As our team's account executive and leader, I structured a backgrounder for MADD. This document included a situational analysis, problem statement, goal statement, and the purpose of our research. We later discussed our research methodologies and timeline as a team before meeting with our client to provide this information in the form our a research proposal.
A successful research proposal meeting with our client led to the discussion of survey research questions as a group. I began designing our survey through Qualtrics. Our team ran a survey to high school and early college students to discuss the attitudes and behaviors towards alcohol use in their personal lives and community. Some of these questions can be observed below.
From the research we gathered, we found that high school students are most often engaging in drunk driving behaviors because they are more fearful of parental punishment. From this trend in research, I designed two poster advertisements, created for MADD, intended to address the concerns of high school students. Below are the three elements I contributed to the final presentation.
We included these mockups in our Final Client Presentation in which we highlighted valuable information provided through our research. As the account executive and creator of the presentation, I stepped up to deliver the client presentation alone.
